Insights & Stories

The Blog.

Our upcoming articles will explore writing, editing, book design and publishing. Browse the topics below, or contact our team for guidance today.

Upcoming Articles

More from the Editorial Team.

How to Outline a Gothic Novel Writing
In preparation Article preview

How to Outline a Gothic Novel

An Australian writer’s walkthrough of outlining a gothic novel: what gothic horror is, its conventions, and how to structure the plot.

Coming soon
How Much Does It Cost to Self-Publish in Australia? Publishing
In preparation Article preview

How Much Does It Cost to Self-Publish in Australia?

A line-by-line breakdown of what editing, cover design, formatting, printing and distribution actually cost, and where authors overspend.

Coming soon
What a Developmental Edit Actually Changes Editing
In preparation Article preview

What a Developmental Edit Actually Changes

Structure, pacing, character and argument. What a developmental editor looks for, what they leave alone, and how to read the report you get back.

Coming soon
Designing a Cover That Works at Thumbnail Size Design
In preparation Article preview

Designing a Cover That Works at Thumbnail Size

Most readers meet your cover at 120 pixels wide. Here is how genre signalling, contrast and title hierarchy survive that shrink.

Coming soon
ISBNs and Imprints Explained for Australian Authors Publishing
In preparation Article preview

ISBNs and Imprints Explained for Australian Authors

Who issues an ISBN in Australia, how many you need, what an imprint is, and why registering in your own name matters more than authors expect.

Coming soon
Building a Mailing List Before Your Launch Marketing
In preparation Article preview

Building a Mailing List Before Your Launch

The one audience no platform can take away from you. Reader magnets, signup placement, and what to send between books.

Coming soon
Good to know

About The Blog.

A few questions readers ask about how the blog is written, updated and shared.

Talk to our team

We publish roughly one article a week. Each is written or commissioned by the team that does the work — editors, designers and marketers — rather than an outside content agency, so the advice reflects what we actually see across the books we publish.

Our in-house editorial team, with occasional pieces from the designers and audio producers. Where an article covers pricing, timelines or industry data, we say where the numbers come from.

Yes. Join the author mailing list and you will get new articles as they publish, along with occasional notes on submission windows and events. No more than a couple of emails a month.

Short quotes with a link back are welcome. For a full reprint, email us first — we will usually say yes for author newsletters and writing groups, and we will ask for a canonical link so the original keeps its search ranking.

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